LAUSR

PurposeThe study aims to analyse patterns of innovation adoption among Italian female-owned farms, by evaluating the impact of innovation support services and entrepreneurial orientation on innovation adoption.Design/methodology/approachTo explore both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation, a questionnaire was administered to a sample of Italian women farmers. A multivariate analysis lets to classify the farms under the previous two perspectives.FindingsThe analysis reveals various patterns of innovation adoption, heavily depending on both the effectiveness of innovation support services and farmers' entrepreneurial orientation.Research limitations/implicationsThe research analyses a sample of women farmers to excavate worlds of innovation among female-owned farms. Cross-gender comparisons can offer a more complete picture of the ways gender catalyses innovation adoption.Practical implicationsAt a policy level, the results of our empirical analysis point out the need for gendering innovation analysis and for tailoring policy interventions to the different worlds of innovation that exist in rural Italy.Social implicationsThe paper confirms the importance of deepening research on gender issues, with the purpose of fulfilling gender mainstreaming underlined in numerous policy documents at both the European and international levels.Originality/valueThe analysis represents a first attempt to join both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation. Therefore, the paper fills a gap in the literature.