LAUSR

PurposeDigital technologies are changing the business landscape and the way companies are run. This research examines the implementation of digitalisation and digital transformation (DT) and explores the associated advantages and disadvantages.Design/methodology/approachCase study methodology was employed to help develop an understanding of how key actors implement DT. Semi-structured qualitative interviews were performed with managers of two social economy enterprises in the agri-food sector supply chain.FindingsThe specific nature of the supply chain of companies in this sector can hinder the implementation of certain digital technologies. This scenario results in two different approaches to digital technologies: one focused on digitalisation, and another focused on DT. Companies in this sector that seek successful implementation of DT should choose and combine appropriate digital technologies that fit with their DT strategy. They should also structure their organisation to ensure the leadership of senior management to engage all staff.Originality/valueThis study is valuable because of its focus on cooperatives in its analysis of DT. There is scant research on this business model, so the present study helps fill this gap in the literature.