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Learning outcomes: The learning outcomes are as follows: to understand the management styles and motivations of SME founders;to understand how SMEs innovate with limited resources;to develop and evaluate technology and… Click to show full abstract
Learning outcomes: The learning outcomes are as follows: to understand the management styles and motivations of SME founders;to understand how SMEs innovate with limited resources;to develop and evaluate technology and platform options to solve operational and business model issues;to build a transforming strategy by leveraging technology;and to understand the agricultural industry and its significance to emerging economies Case overview/synopsis: The case is about a Small and Medium Enterprise in India that focussed on the agricultural sector The company was owner operated and highly successful As a result, the owner decided to maintain status quo till the COVID-19 crisis forced the company to relook at its strategy and innovate for the second time in its history Complexity academic level: MBA Supplementary materials: Teaching notes are available for educators only Subject code: CSS 11: Strategy © 2021, Emerald Publishing Limited
Journal Title: Emerald Emerging Markets Case Studies
Year Published: 2021
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