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Once and future purchasing power, the yellow vests and populist economics

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Purpose The purpose of this paper is to understand a spontaneous movement of social mobilization and protest known as the yellow vests and their unrelenting demand for increased buying power.… Click to show full abstract

Purpose The purpose of this paper is to understand a spontaneous movement of social mobilization and protest known as the yellow vests and their unrelenting demand for increased buying power. Design/methodology/approach A capsule history of France and the universal struggle for a living wage lead to a post-Marxian process of intensified civic action to support the universal aims of well-being and fair play. Findings The yellow vests appear to be assuming the proportions of an unorthodox labor fraternity, a novel pressure network transcending the usual time-and-money quests of integrated trade unions. Research limitations/implications Little attention is paid to the changing nature of employment, work itself and labor competitiveness. These require further research. Originality/value Internal and external factors are identified, combining to explain the lack of discipline and orderly evolution by both animators and demonstrators.

Keywords: power yellow; purchasing power; future purchasing; yellow vests; economics

Journal Title: Foresight
Year Published: 2020

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