LAUSR

Purpose This paper aims to serve as an important guide for more rigorous quantitative research in tourism and hospitality. Design/methodology/approach This paper relies on comments from several methodological experts in the field, as well as the authors’ main observation of the literature. Findings This paper identifies ten important areas of concern. In each of these areas, the authors provide recommendations for best practices. Research limitations/implications There are certainly other issues and concerns that are not covered in this paper. However, the issues addressed can be applied or generalized to most methodological contexts. Originality/value This paper does not present results from original research but provides interesting and comprehensive recommendations for more rigorous quantitative research.