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Advances in event management using new technologies and mobile applications

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PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry… Click to show full abstract

PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry out an analysis of these applications, offering an educational point of view and filling a gap in the doctrine, as the authors are dealing with an academically still new subject.Design/methodology/approachFirst, the authors conducted a literature review regarding the impact of technology on event organizations. Second, the authors analysed mobile applications for event management, the results of which are presented in this paper. Particularly, its main characteristics, strengths and weaknesses are analysed. Finally, the authors present the design of an activity with one of the beforehand analysed applications, in order to see its contribution to event management education.FindingsIt has been possible to improve learning and acquire specific skills related to the subject of study. Specified event management applications offer a wide range of advantages to facilitate the planning and management of events.Practical implicationsThe study provides practical implications for managers in the hospitality industry.Originality/valueThis study provides a deeper insight into the functionalities and usefulness of event management mobile applications.

Keywords: event management; event; mobile applications; management using; management; advances event

Journal Title: International Journal of Event and Festival Management
Year Published: 2023

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