LAUSR

Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase. Design/methodology/approach Both qualitative and quantitative methods were used to test the model. Findings The cultural and religion animosity scale is created. Originality/value This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.