LAUSR

Purpose The purpose of this paper is to analyze the mediating role of entrepreneurial alertness in the relationship between entrepreneurial passion and entrepreneurial orientation (EO). Design/methodology/approach This is a quantitative study using a self-report survey for information gathering. The hypotheses are tested with a sample of 112 entrepreneurs from technology-based firms in Mexico using hierarchical regression analysis. The study follows procedural and statistical recommendations from previous studies in order to strengthen the results. Findings The results demonstrate a significant and positive relationship between entrepreneurial passion and EO, and this relationship is mediated for each dimension of entrepreneurial alertness. Research limitations/implications Although there are interesting results in the study, some limitations should be recognized. First, it is important to consider the stage in which the firm is operating because it influences the firm’s behavior. Second, the generalization of the results should be validated in non-technology-based firms that operate in different contexts and conditions. The study’s findings have implications for small business support programs and entrepreneurs. Originality/value The study contributes to the emerging research of entrepreneurial passion in the field of entrepreneurship and to the scarce empirical research on entrepreneurial alertness. Both constructs are related to one of the most representative topics in the field, as is EO.