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Purpose - The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on the behavioral intention (BI) of customers (e.g. repurchase/revisit intention, spread word of… Click to show full abstract
Purpose - The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on the behavioral intention (BI) of customers (e.g. repurchase/revisit intention, spread word of mouth, loyalty, willingness to pay). Design/methodology/approach - A quantitative meta-analysis of 37 articles ( Findings - Meta-analysis suggests that the positive relationship between CSR and BI is well-established and has a large effect size ( Originality/value - The originality of this paper comes from presenting a summary of the direction of research on primary relationship between CSR and BI, as no prior meta-analysis on the primary relationship has been conducted till date (to the best of the authors’ knowledge).
Journal Title: Social Responsibility Journal
Year Published: 2017
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