LAUSR

Purpose The purpose of the paper is to review the existing landscape of consumption and production in wildlife tourism and, more precisely, discuss how tiger tourism is packaged and produced as a product or commodity for the consumption of wildlife tourists. In doing so, the study explores the issues and challenges for responsible consumption and production (SCP) of wildlife tourism in the context of progress toward sustainable development goal (SDG12) responsible consumption and production. Design/methodology/approach The paper combines an analysis of existing literature and insights from the tiger reserve stakeholders. Qualitative analysis using semi-structured interviews and participant observation methods are used to derive insights. Findings This paper explores the status of SCP of wildlife tourism, particularly tiger tourism in Indian national parks. The paper then discusses the implications of SCP for various stakeholders in wildlife tourism. Originality/value This paper explores the perspective of SCP in wildlife tourism, and it provides innovative approaches that stakeholders should adopt.