LAUSR

Purpose This paper aims to theoretically and numerically investigate the steady two-dimensional (2D) Hiemenz flow with heat transfer of Reiner-Rivlin fluid over a linearly stretching/shrinking sheet. Design/methodology/approach The Navier–Stokes equations are transformed into self-similar equations using appropriate similarity transformations and then solved numerically by using shooting technique. A simple but effective mathematical analysis has been used to prove the existence of a solution for stretching case (λ> 0). Moreover, an attempt has been laid to carry the asymptotic solution behavior for large stretching. The obtained asymptotic solutions are compared with direct numerical solutions, and the comparison is quite remarkable. Findings It is observed that the self-similar equations exhibit dual solutions within the range [λc, −1] of shrinking parameter λ, where λc is the turning point from where the dual solutions bifurcate. Unique solution is found for all stretching case (λ > 0). It is noticed that the effects of cross-viscous parameter L and shrinking parameter λ on velocity and thermal fields show opposite character in the dual solution branches. Thus, a linear temporal stability analysis is performed to determine the basic feasible solution. The stability analysis is based on the sign of the smallest eigenvalue, where positive or negative sign leading to a stable or unstable solution. The stability analysis reveals that the first solution is stable that describes the main flow. Increase in cross-viscous parameter L resulting in a significant increment in skin friction coefficient, local Nusselt number and dual solutions domain. Originality/value This work’s originality is to examine the combined effects of cross-viscous parameter and stretching/shrinking parameter on skin friction coefficient, local Nusselt number, velocity and temperature profiles of Hiemenz flow over a stretching/shrinking sheet. Although many studies on viscous fluid and nanofluid have been investigated in this field, there are still limited discoveries on non-Newtonian fluids. The obtained results can be used as a benchmark for future studies of higher-grade non-Newtonian flows with several physical aspects. All the generated results are claimed to be novel and have not been published elsewhere.