LAUSR

The privacy leakage resulting from location-based service (LBS) has become a critical issue. To preserve user privacy, many previous studies have investigated to prevent LBS servers from user privacy theft. However, they only consider whether the peers are innocent or malicious but ignore the relationship between the peers, whereas such a relationship between each pairwise of users affects the privacy leakage tremendously. For instance, a user has less concern of privacy leakage from a social friend than a stranger. In this paper, we study cyber-physical-social (CPS) aware method to address the privacy preserving in the case that not only LBS servers but also every other participant in the network has the probability to be malicious. Furthermore, by exploring the physical coupling and social ties among users, we construct CPS-aware privacy utility maximization (CPUM) game. We then study the potential Nash equilibrium of the game and show the existence of Nash equilibrium of CPUM game. Finally, we design a CPS-aware algorithm to find the Nash equilibrium for the maximization of privacy utility. Extensive evaluation results show that the proposed approach reduces privacy leakage by 50% in the case that malicious servers and users exist in the network.