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Data driven product management

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It is argued that decision making is relying less on managerial intuition and more on data analytics. therefore five recommendations are provided for product managers embrace this challenge and turn… Click to show full abstract

It is argued that decision making is relying less on managerial intuition and more on data analytics. therefore five recommendations are provided for product managers embrace this challenge and turn it into an opportunity. one another and help product managers develop a data- driven mindset step by step.

Keywords: product management; driven product; product; data driven

Journal Title: IEEE Engineering Management Review
Year Published: 2018

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