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Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies. Click to show full abstract
Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies.
Keywords:
brand product;
product strategies;
organizations brand;
web metaverse
Journal Title: IT Professional
Year Published: 2022
Link to full text (if available)
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Journal Title: IT Professional
Year Published: 2022
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!