Photo by szolkin from unsplash
Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize… Click to show full abstract
Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs.
Keywords:
controlled experiment;
online controlled;
experiment lifecycle
Journal Title: IEEE Software
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: IEEE Software
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!