LAUSR

Social network group decision making (SNGDM) has emerged as a new decision tool to effectively model the social trust relationships among decision makers. The impact of the social trust relationships on assessments-modifications in the consensus reaching in the SNGDM is seldom considered. This study aims at addressing this issue. The main starting point is the assumption that a decision maker will not be willing to accept the assessments-modifications suggestions that significantly differ from his/her trusted decision makers’ assessments in a social trust network. Thus, this study proposes a social trust driven minimum adjustments consensus model (STDMACM) for SNGDM. Simultaneously, a social trust driven consensus maximum optimization model (STDCMOM) is proposed for maximizing the consensus level among decision makers under the above assumption. Based on both STDCMOM and STDMACM, an interactive consensus reaching process is presented, in which the assessments-modifications suggestions generated from the STDMACM are used, when the maximum consensus level obtained from STDCMOM is acceptable, as the references for guiding the consensus reaching; otherwise, assessments-modifications suggestions are generated from the designed STDCMOM. The validity of the social trust driven consensus reaching process with respect to its consensus convergence rate and consensus success ratio is verified with a simulation and comparison analysis.