LAUSR

Incentive mechanisms have been commonly proposed to encourage people to participate in mobile crowdsensing (MCS). However, most of them set unchangeable rewards for sensing tasks, while the inherent inequality and on-demand feature of sensing tasks have been long ignored, especially for location-dependent sensing tasks (LDSTs). In this paper, we focus on location-dependent MCS systems and propose a demand-driven dynamic incentive mechanism that dynamically changes the rewards of sensing tasks at each sensing round in an on-demand way to balance their popularity. A demand indicator is introduced to characterize the demand of each sensing task by considering its deadline, completing progress, and number of potential participants. At each sensing round, we use the Analytic Hierarchy Process (AHP) to calculate the relative demands of all sensing tasks and then determine their rewards accordingly. Moreover, we consider two task selection problem with participatory users and opportunistic users, respectively, and prove that both of them are NP-hard. We propose an optimal dynamic programming based solution for participatory scenario and an optimal backtracking based solution for opportunistic scenario to help each user select tasks while maximizing its profit. Extensive experiments show that the demand-driven dynamic incentive mechanism outperforms existing incentive mechanisms.