Photo from academic.microsoft.com
Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study… Click to show full abstract
Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study was to analyse advertising techniques used in such campaigns to identify common and differential approaches in three countries with similar cultures and rates of obesity (Australia, the United Kingdom and the United States).
Keywords:
three countries;
weight advertisements;
healthy weight;
advertisements three;
characteristics healthy
Journal Title: Australian and New Zealand Journal of Public Health
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: Australian and New Zealand Journal of Public Health
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!