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Facebook advertising for cancer prevention: a pilot study

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Facebook and other social media platforms have been used to influence public opinion, political behavior, and retail. However, Facebook can also be used as an opportunity for public health promotion.… Click to show full abstract

Facebook and other social media platforms have been used to influence public opinion, political behavior, and retail. However, Facebook can also be used as an opportunity for public health promotion. Indoor tanning is a known carcinogen, with a direct dose-response relationship to melanoma. The risk of melanoma is higher when initial exposure occurs at a young age (<35 years). According to the 2015 National Health Interview Survey, 3.5% of US adults, and 20.4% of non-Hispanic white women, report using indoor tanning beds in the past year. This article is protected by copyright. All rights reserved.

Keywords: pilot study; cancer prevention; prevention pilot; advertising cancer; facebook advertising

Journal Title: British Journal of Dermatology
Year Published: 2019

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