LAUSR

Similarity‐based exploration is an effective method in knowledge discovery. Faced with multivariate event sequence data (MVES), developing a satisfactory similarity measurement for a specific question is challenging because of the heterogeneity introduced by numerous attributes with different data formats, coupled with their associations. Additionally, the absence of effective validation feedback makes judging the goodness of a measurement scheme a time‐consuming and error‐prone procedure. To free analysts from tedious programming to concentrate on the exploration of MVES data, this paper introduces an interactive similarity builder, where analysts can use visual building blocks for assembling similarity measurements in a drag‐and‐drop and incremental fashion. Based on the builder, we further propose a visual analytics framework that provides multi‐granularity visual validations for measurement schemes and supports a recursive workflow for refining the focus set. We illustrate the power of our prototype through a case study and a user study with real‐world datasets. Results suggest that the system improves the efficiency of developing similarity measurements and the usefulness of exploring MVES data.