LAUSR

Abstract Introduction Licensing is recognised as a World Health Organization (WHO) ‘best buy’ for reducing alcohol harms. In response to the 2020 COVID‐19 outbreak, many countries‐imposed restrictions on outlets selling alcohol to reduce virus transmission. In England, while shops selling alcohol were deemed ‘essential’, multiple restrictions were imposed on licenced outlets such as pubs and bars. Media reporting of licensing restrictions during the pandemic might have shaped public discourses of alcohol risks and responsibilities. Methods This study aimed to understand how alcohol licensing changes in England were framed in newsprint media. Two hundred and fifty‐three relevant articles from UK newsprint publications were identified through the Nexis database, published within six time points between March and December 2020 reflecting key changes to licencing in England. Thematic analysis, drawing on framing theory, was conducted to identify ‘problems’ framed in the reporting of these changes. Results Four dominant framings were identified: (i) licensed premises as ‘risky’ spaces; (ii) problematic drinking practices; (iii) problematic policy responses; and (iv) ‘victimisation’ of licensed premises. The presence of these framings shifted across the reporting period, but consistently, social disorder was constructed as a key risk relating to licensing changes over health harms from alcohol consumption. Discussion and Conclusions The analysis shows newsprint media reproduced narratives of ‘inevitable’ drinking culture and social disorder, but also emphasised expectations for evidence‐based policy‐making, in the context of licensing during the pandemic. Discourses of dissatisfaction with licensing decisions suggests potential for public health advocacy to push for licensing change to reduce alcohol health harms, in England and internationally.