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Sensory words may facilitate certain haptic exploratory procedures in facial cosmetics

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Many people want to have healthy facial skin. They tend to check their skin’s condition by touching their face with their hands. In the cosmetic industry, we need to understand… Click to show full abstract

Many people want to have healthy facial skin. They tend to check their skin’s condition by touching their face with their hands. In the cosmetic industry, we need to understand what consumers are perceiving in a tactile sense when touching their own facial skin. The purpose of this study was to investigate these observation methods in order to systematically understand people’s haptic exploratory procedures (HEPs).

Keywords: words may; sensory words; exploratory procedures; may facilitate; haptic exploratory

Journal Title: International Journal of Cosmetic Science
Year Published: 2020

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