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Effective clinical study recruitment of patients with atopic dermatitis through social media

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Use of social media for online recruitment of clinical trial participants is a novel approach. However, little is known about the characteristics and costs of trial subjects recruited through social media.… Click to show full abstract

Use of social media for online recruitment of clinical trial participants is a novel approach. However, little is known about the characteristics and costs of trial subjects recruited through social media. The aim of this study was to estimate the recruitment cost through Facebook and to present the characteristics of the recruited participants with atopic dermatitis (AD).

Keywords: social media; effective clinical; recruitment; atopic dermatitis; clinical study

Journal Title: Journal of the European Academy of Dermatology and Venereology
Year Published: 2021

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