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The purpose of this study was to examine how much celebrity endorsement stimulates skin color racism in the cosmetics industry. Click to show full abstract
The purpose of this study was to examine how much celebrity endorsement stimulates skin color racism in the cosmetics industry.
Keywords:
consumer purchase;
whitening products;
celebrity;
endorsements whitening;
celebrity endorsements;
products consumer
Journal Title: Journal of Cosmetic Dermatology
Year Published: 2022
Link to full text (if available)
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Journal Title: Journal of Cosmetic Dermatology
Year Published: 2022
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!