LAUSR

OBJECTIVES To explore dental students' perceptions of the role of dental professionals as healthcare providers and/or businesspersons. METHODS A cross-sectional online survey collected information from undergraduate dental students at the Faculty of Dentistry, University of Toronto (N = 430). PPR was assessed through a visual analog scale (VAS) question, with the two ends labeled as "Healthcare Provider" (0) and "Business Person" (100), which asked respondents to point where they perceived dental professionals to be. Association of students' PPR with environmental, institutional and student-related factors was investigated using Chi-square and Spearman's correlation tests and logistic regression. Additionally, information on students' professional attitudes was gathered using: (i) the same VAS question, which asked students what they themselves aspired to be; and (ii) level of agreement with two sets of Likert-type questions highlighting healthcare provider and businessperson attitudes. RESULTS The survey yielded a response rate of 51.4% (n = 221). The majority of respondents perceived dental professionals as healthcare providers and aspired to be healthcare providers themselves. Results of multivariable logistic regression suggested that perceiving dental professionals as businesspersons was significantly associated with perceiving future patients as consumers. Those who strongly agreed with healthcare provider statements had lesser odds of perceiving dental professionals as businesspersons. CONCLUSION In this sample of students, perceptions of professionalism appear to be congruent with the normative role of dental professionals as healthcare providers. Dental education should prepare graduates who strongly identify with this role even in the presence of dental care market pressures.