LAUSR

Entrepreneurial identities and emotions can have profound effects on entrepreneurs. We examine how positive emotion (PE) among entrepreneurs may be influenced by the congruence they experience between their self‐concept and the entrepreneur social identity. Given that uncertainty in the business environment can exert powerful effects throughout the entrepreneurial process, we further test the moderating impact of environmental dynamism on the relationship between identity congruence and PE. Results from a study of 175 entrepreneurs indicate that entrepreneurs experiencing greater congruence have higher levels of PE, and that this relationship is stronger in more dynamic environments.