LAUSR

COVID‐19 pandemic led to introduction of lockdown measures in many countries, while in Serbia the Government also introduced the curfew by which vulnerable groups of citizens were prohibited from leaving their homes at any time. In such a situation many citizens organized to voluntarily offer their help to those in isolation, which offered a unique opportunity to examine prosocial behavior in the natural setting of global crisis. This study examined the differences between non‐helpers and helpers, as well as groups of helpers who provided their help to close or unknown others, in personality (prosocial tendencies, selfishness and communal narcissism) and context‐related factors (situation specific empathy and fear) of prosocial behaviors. Additionally, the study also analyzed the helping‐related affect among helpers, depending on the recipient of help and personality characteristics. Results revealed that groups of helpers with different recipients of help (close persons, unknown persons or both) were not different among each other, but they were different from non‐helpers. Non‐helpers were more selfish and had self‐focused prosocial tendencies, and they showed less empathy towards people in isolation, compared to helper groups. However, the helping‐related affect depended on the recipient of help and helper's personality traits. This study confirmed some previous findings and offered novel insights into factors related to helping in crises.