LAUSR

Objective This article examines the unresolved puzzle of the Latino vote in the 2016 presidential election. The National Election Pool (NEP) estimated that Trump received 28 percent, which surprised many given Trump's rhetoric, but it was just one of several estimates (ranging from 18 to over 30 percent). Methods We analyze the 2016 and 2012 American National Election Study, Pew's 2016 and 2012 National Survey of Latinos, the 2016 Cooperative Congressional Election Study, and various media polls. Results The data indicate that (1) Trump improved on Romney among key groups of Latinos (Protestants, low income, and the third generation) but lost ground among others; (2) Clinton underperformed Obama across multiple dimensions; and (3) many Latino undecided voters and third‐party supporters broke late for Trump. Conclusion Trump did better than expected among Latinos. This highlights an increasingly diverse Latino electorate and complicates our understanding of the political implications of demographic change.