Interventions intended to motivate donors to return can be costly and time consuming. The current study examined the effect of a Web‐based automated interview, informed by motivational interviewing and self‐determination… Click to show full abstract
Interventions intended to motivate donors to return can be costly and time consuming. The current study examined the effect of a Web‐based automated interview, informed by motivational interviewing and self‐determination theory, on donor intention, motivation, and behavior in a sample of highly experienced donors.
               
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