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Blood donation services need to increase plasma donations to match the rising demand. However, evidence on how to best recruit donors among whole‐blood donors is limited. Therefore, this study evaluated… Click to show full abstract
Blood donation services need to increase plasma donations to match the rising demand. However, evidence on how to best recruit donors among whole‐blood donors is limited. Therefore, this study evaluated the effectiveness of a conversion strategy based on two different mechanisms that drive donor behavior: (a) awareness of the need for plasma donation and (b) perception of response efficacy regarding plasma donation.
Keywords:
blood donors;
need plasma;
plasma donors;
whole blood;
blood;
awareness need
Journal Title: Transfusion
Year Published: 2023
Link to full text (if available)
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Journal Title: Transfusion
Year Published: 2023
Link to full text (if available)
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recommendations!