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Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word‐of‐mouth and avoidance

Donor selection questions differentially impacting ethnic minorities can discourage donation directly or via negative word‐of‐mouth. We explore the differential impact of two blood safety questions relating to (i) sexual contacts… Click to show full abstract

Donor selection questions differentially impacting ethnic minorities can discourage donation directly or via negative word‐of‐mouth. We explore the differential impact of two blood safety questions relating to (i) sexual contacts linked to areas where human immunodeficiency virus (HIV) rates are high and (ii) travelling to areas where malaria is endemic. Epidemiological data are used to assess infection risk and the need for these questions.

Keywords: travel sexual; negative word; questions travel; word mouth

Journal Title: Vox Sanguinis
Year Published: 2024

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