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Bright spots, physical activity investments that work: Sweatcoin: a steps generated virtual currency for sustained physical activity behaviour change

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### Programme card Sweatcoin converts the step count recorded on smartphones into a virtual currency. Using this app, users generate financial rewards through physical activity, with higher levels of activity creating… Click to show full abstract

### Programme card Sweatcoin converts the step count recorded on smartphones into a virtual currency. Using this app, users generate financial rewards through physical activity, with higher levels of activity creating a higher ‘income’. Sweatcoins can subsequently be used to purchase commercially available products from an in-app marketplace. The aim of Sweatcoin is to provide immediate reward to sedentary populations who lack motivation to exercise despite its value …

Keywords: bright spots; virtual currency; spots physical; physical activity; activity

Journal Title: British Journal of Sports Medicine
Year Published: 2019

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