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The NHS is a brand beyond advertising. The British public are proud of it and trust it more than any other institution,1 and 90% support its founding values.2 Some of… Click to show full abstract
The NHS is a brand beyond advertising. The British public are proud of it and trust it more than any other institution,1 and 90% support its founding values.2 Some of this is a genuine, deep emotional bond; some is a loving tolerance despite its struggles and failings. The NHS has also provided the British public with an absence of something. Not having to worry about accessing healthcare when we need it. Not fretting over policy documents and expiry dates or about adding new conditions to our coverage. When we sleep at night, the fear of getting the healthcare …
Journal Title: British Medical Journal
Year Published: 2018
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