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Susan Greenhalgh investigates how, faced with shrinking Western markets, the soft drink giant sought to secure sales and build its image in China Click to show full abstract
Susan Greenhalgh investigates how, faced with shrinking Western markets, the soft drink giant sought to secure sales and build its image in China
Keywords:
coca cola;
making china;
china safe;
safe coke;
coke coca;
china
Journal Title: British Medical Journal
Year Published: 2019
Link to full text (if available)
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Journal Title: British Medical Journal
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!