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Understanding the Adoption Factors Influence on the Use of Intelligent Travel Assistant (ITA) for Eco-Tourists: An Extension of the UTAUT

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The objective of this research is to investigate the antecedent factors involving eight variables, i.e. ease of use, trust, enjoyment, design, usefulness, quality, safety and empathy, which influen... Click to show full abstract

The objective of this research is to investigate the antecedent factors involving eight variables, i.e. ease of use, trust, enjoyment, design, usefulness, quality, safety and empathy, which influen...

Keywords: use; influence use; adoption factors; understanding adoption; use intelligent; factors influence

Journal Title: International Journal of Innovation and Technology Management
Year Published: 2019

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