LAUSR

This study examined the barriers to success and sources of assistance available for U.S. Hispanic female entrepreneurs. The goal of this research was to identify the problems, determine the source of solutions and then provide advice for the success of Hispanic female entrepreneurs. Our findings indicate that major barriers to success included a lack of capital and lack of marketing knowledge. In addition, our findings suggest that Hispanic female entrepreneurs turned to family members for assistance, rather than other sources of assistance. We advise that a break from this traditional behavior in seeking assistance is warranted. We provide suggestions for practitioners, researchers, and advisors in the form of three propositions.