LAUSR

Effective decision-making is critical for entrepreneurial success due to constantly changing customer needs. Research has indicated that visual performance management approaches have the potential to improve decision-making during operations in established firms. However, how visual performance management may affect decision-making during the entrepreneurial process has not yet been adequately addressed in the extant research literature. To contribute in filling this knowledge gap, a visual performance management tool called Obeya was adapted and utilised during an entrepreneurial process, and its impact on decision-making during the process was qualitatively explored. The findings indicate that the implementation of the Obeya tool has the potential to positively impact the ability to understand and communicate performance related information during the entrepreneurial process. Moreover, these effects may lead to improvements in decision-making. In addition, visual performance management may be a particularly powerful tool when it is combined with the implementation of iterative experimental entrepreneurial processes, such as Lean Startup.