LAUSR

This study examines how a person’s sense of identity (expressed in terms of openness to change vs. conservation) influences the way in which they screen early ideas for innovation projects. To study this, we recruited 20 experts from a leading IT-consultancy firm to individually evaluate and comment on 12 R&D project ideas. This data was then analysed by using a configurational approach (fsQCA) to understand how different experts combine various evaluation dimensions together to make sense of and decide on the goodness of an idea. The findings show that experts who are open to change view ideas as opportunities and approach idea screening as a generative process, while conservative experts are more reserved in their idea screening activities.