LAUSR

In order to meet the user’s increasing demands for integrated quality of agricultural machinery products, a new KE-TRIZ approach based on Kansei engineering (KE) and theory of inventive problem solving (TRIZ) was proposed. Designers used semantic difference (SD) method and principal component analysis (PCA) method to quantify and reduce the dimensions of the extracted perceptual vocabulary, which aimed to select the comprehensive variables that represented the user’s needs. TRIZ theory was used in the product emotional intention to elaborate the invention principle of products’ appearance structure and functional technology, and improvement explanation was put forward based on further contradiction analysis. Then, the industrial design theory was combined with the innovation design of agricultural machinery products. In order to explain the reliability of innovative design, the analytic hierarchy process (AHP) was used in objective assessment. Finally, a walking rotary cultivator design was used as a case to check the above methods. The research can effectively adjust the contradiction between rationality and sensibility in products and apply it to the product equipment with function as the main part to design the products of comprehensive quality that conform to the trend of social aesthetics so as to form the brand effect of high added value. The results showed that these methods were effective and feasible for the innovative design of agricultural machinery products.