LAUSR

With the growth of people's consumption demand and the popularization of transportation, ecotourism has gradually entered people's vision and become a fashionable choice for people's leisure. Since the reform and opening up, tourism has increasingly become a popular and popular form of consumption. It appears in people's life and has the characteristics of personalization, leisure, and diversification. Based on the understanding of the current situation of the integrated development of ecotourism and sports tourism, this paper discusses the integrated development strategy of the ecotourism industry and sports health industry. As an important content and component of rural industry, it is very necessary to promote the better development of ecotourism. It is also an important task to implement the Rural Revitalization Strategy. It has important value and significance for improving the rural industrial structure and promoting rural economic development. The purpose of this study is to promote the coordinated development of the ecotourism and sports health industry and to provide help for the stable development of tourism in the market competition environment.