LAUSR

In recent years, the strong growth of cultural and creative industries has led to its occupying an increasingly important position in the social economy. The inheritance and development of traditional art forms are one of the most important sources of materials for the cultural and creative industries. Product packaging is an important part of visual communication. Under the influence of the rapid development of cultural and creative industries, packaging design has a new development trend. In addition to satisfying basic functions such as protection and transportation, today's packaging design has also been endowed with some new connotations. The article analyzes the development status and outstanding problems of Chinese packaging design. Combined with the significance of cultural and creative industries to packaging design, innovative explorations were carried out on various elements in the process of packaging design. The study found that in the analysis of the contribution of cultural and creative industries to the economy, the cultural and creative industries of City A have been showing a growth trend since 2015. And among the design concepts of environmental protection, emotional attention, and integration of Chinese and Western design concepts selected in packaging design, more than 80% of consumers agree to integrate environmental protection concepts into packaging design. A total of 67% of the public are in favor of incorporating the concept of emotional care into the design. A total of 54% of the public agree with the design concept of combining Chinese and Western. Understanding the preferences of customers is beneficial to making packaging design a highlight of product sales.