LAUSR

Taking 2013-2015 Chinese a-share Listed Companies as the research object, this paper studies the impact of media attention and executive reputation on the performance of corporate social responsibility. The results show that: media attention is positively correlated with performance of corporate social responsibility, the higher the media attention, the better corporate social responsibility is;The same goes to The relation between executive reputation and performance of social responsibility. Compared with non-state-owned enterprises, executive reputation has more influence on the performance of social responsibility of state-owned enterprises. Further research found that: there is a complementary effect between media attention and executive reputation to the impact of corporate social responsibility, In other words, the higher the executive reputation is, the role of the media supervision easier to play, the stronger the media attention to the promotion of corporate social responsibility.