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This study employs the Functional Theory of Political Campaign Discourse to analyze the 2006 and 2012 presidential elections in Mexico. In the United States, the theory has been satisfactorily vali... Click to show full abstract
This study employs the Functional Theory of Political Campaign Discourse to analyze the 2006 and 2012 presidential elections in Mexico. In the United States, the theory has been satisfactorily vali...
Keywords:
mexico united;
television advertisements;
presidential television;
united states;
functional theory;
advertisements testing
Journal Title: American Behavioral Scientist
Year Published: 2021
Link to full text (if available)
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Journal Title: American Behavioral Scientist
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!