LAUSR

The article depicts feminine subjectivity among women of the millennial generation. Content analysis of an open question relating to the answers of 623 Israeli participants reveals perceptions of femininity as at once gender conscious and non-political. Respondents express a strong sense of entitlement to gender equality yet retain an essentialized perception of gender differences. They are aware of the contradictory demands directed at women, but avoid problematizing them, instead priding themselves on their capacity to encompass both feminine and masculine traits without losing femininity. We identify in the women’s framing a strong commitment to a harmonious worldview and a non-political outlook and trace it to the influences of the global, late-modern generational preoccupation with personal transformation, self-governmentality, and positive thinking.