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This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed ... Click to show full abstract
This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed ...
Keywords:
consumer brand;
market strategy;
market;
brand;
brand loyalty
Journal Title: International Journal of Electrical Engineering Education
Year Published: 2020
Link to full text (if available)
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Journal Title: International Journal of Electrical Engineering Education
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!