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We propose a formal tuition myopia model of the decision-making process by which students evaluate the financial costs and returns of college. In simulations, surveys, and experiments, we find that... Click to show full abstract
We propose a formal tuition myopia model of the decision-making process by which students evaluate the financial costs and returns of college. In simulations, surveys, and experiments, we find that...
Keywords:
college choice;
college;
cost realization;
early cost;
express early;
realization college
Journal Title: Journal of Marketing Research
Year Published: 2021
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Journal Title: Journal of Marketing Research
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!