LAUSR

The world has limited resources and resource depletion has been a serious concern for many years. To ensure that ecological balance is maintained, the United Nations has developed 17 Sustainable Development Goals (SDGs). This study attempts to meet the 12th SDG of “responsible production and consumption” and provide a guideline to manufacturing organizations in Pakistan. Many scholars have examined the role of different technologies on sustainable performance. However, research using eco-innovation (EI), digital transformation (DT), and smart technologies (ST) is still scarce. The current study develops the conceptual model based on the resource-based view (RBV) and technology, organization, and environment (TOE) theories, and using a simple random sampling technique, valid data from 375 professionals in the manufacturing industry is collected to test the relationship between sustainable development strategy (SDS), EI, DT, ST, and sustainable supply chain performance (SSCP). The results indicate strong positive relationships between SDS, EI, DT, ST, and SSCP. Results indicate that even if organizations are executing SDS and EI, without DT and ST, organizations cannot achieve SSCP. Therefore, it is recommended to the managers that they must apply DT and ST to guarantee their pursuit of achieving sustainable performance and contribution toward SDGs.