LAUSR

This article offers an original contribution as the first to focus empirically on men football fans’ attitudes towards women’s sport in a ‘new age’ of UK media coverage, in which women’s sport has experienced a significantly increased and more positive media profile. We draw on online survey responses from 1950 men football fans of different age groups from across the UK. Our methodological approach used techniques emerging out of the principles of grounded theory. We develop a new, three-fold, theoretical model, covering men football fans’ attitudes to women in the sports nexus and men’s performances of masculinities. Our findings show evidence of a change in attitudes towards women in sport, with men performing progressive masculinities. However, there were also signs of a backlash against advances in gender equality, with men performing overtly misogynistic masculinities and covertly misogynistic masculinities.