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The Meanings of Destination: A Q Method Approach

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While researchers increasingly address place meaning and place attachment as the cornerstones for understanding human–place relations, the factors that make a tourism destination meaningful have received less attention. Using Q… Click to show full abstract

While researchers increasingly address place meaning and place attachment as the cornerstones for understanding human–place relations, the factors that make a tourism destination meaningful have received less attention. Using Q method, this study investigated the dynamic nature of place meanings from the tourist perspective, and developed a theoretical framework to explain the construction of destination meanings. Data analyses identified four subjective views toward the meanings of destination and four underlying continuums that illustrate how a complex process of co-construction reveals distinct patterns of destination meanings. This study makes theoretical as well as practical contributions to the literature.

Keywords: destination; method approach; destination method; place; meanings destination

Journal Title: Journal of Travel Research
Year Published: 2017

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