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Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect ... Click to show full abstract
Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect ...
Keywords:
characteristics self;
validation;
self validation;
stimulus characteristics;
marketing stimulus;
tourism marketing
Journal Title: Journal of Travel Research
Year Published: 2020
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Journal Title: Journal of Travel Research
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!